Good and Green Radio #97: A Gigantic Idea-­ Sustainable Outreach with Impact

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Whether you prefer “Economy, Ecology & Equity” or “People, Planet & Profit,” the Triple Bottom Line is a helpful model for envisioning and aiming for a sustainable world. Anyone in business
knows that how the business is marketed will make a difference in the success, and the sustainability, of the business. For entrepreneurs who want to make a difference in the world, it’s important to know how to appropriately get the message out, in order to have a successful future. This can be a gigantic task, and Gigantic Idea Studio connects research, strategy, and creativity to help build a sustainable future. Their enthusiasm stems from a belief that the work they, and their clients do, is making a positive difference in the world. They also believe that all of us working together can accomplish far more than anyone working alone. That’s why Gigantic Idea Studio consciously promotes a culture of collaboration, of Co-­Creation, with clients. Starting by listening deeply to get to the root of the client’s communications challenges, getting a clear picture of “what is”, they then develop a strategy for “what could be.”. On Good and Green Radio #97, meet the principals of Gigantic Idea Studio, a mission-­driven company with environmental and social values at the heart of what they do. They embody what they believe, and that is a belief in a Positively Sustainable Lifestyle.

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