Generation Reinvention 58: Cognitive Aging and Brain Training

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Here’s a useful thought for your aging brain. Radical improvements in your mental functioning—how you learn, think, perceive, and remember—are possible. This is true whether you are 30 or 70.

Jeff Zimman, this week’s guest, is the co-founder and Chairman of Posit Science, the leading provider of brain fitness software. More than 60 articles in peer-reviewed science and medical journals have shown that the company’s patented technologies significantly increase processing speed, improve memory and attention, and enhance quality of life. Brain training can improve your overall mood and handling of daily activities such as driving.

The company’s distribution partners include health, long term care and auto insurers, retirement communities, adult education programs, hospitals, clinics, senior centers, national retailers and AAA auto clubs. Its products, scientists and science are currently featured in three documentaries on public television about “Brain Fitness” and the company has won numerous awards and accolades. From 2003 to 2008, Jeff served as President and CEO; he now focuses his efforts on strategic relationships and corporate development.

Jeff is a former Venture Partner of VSP Capital, a former Managing Director of Lazard, where he founded and ran the investment bank’s early stage advisory business, and a former partner of Cooley Godward, where he headed the corporate and securities practice in the law firm’s San Francisco office. Earlier in his career, Jeff was an award-winning newspaper reporter, covering business and technology. He earned his AB degree at Bowdoin College and his JD and MBA degrees at Stanford University.

WEBSITE

www.PositScience.com