Generation Reinvention 56: Boomers and Aging, Businesses Opportunities for the Future

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Generation Reinvention is dedicated to identifying and clarifying business opportunities surrounding Boomers, business and aging. Two sectors are showing high probabilities for continuing growth and expansion in the coming years. These include Aging in Place solutions for independent, home-based aging, and media targeting Boomers, including magazines, websites and traditional media programming.

This show features two experts focused on these two business sectors.

As a carpenter and contractor, Louis Tenenbaum completed his first home access modifications in 1988. Excited by the significant impact he had on the family whose home he made accessible, Louis focused his design/build remodeling company on Aging in Place in the early 90s, which continues today. Though everyone agrees Aging in Place is a good idea, it has not become successfully mainstream, leading Louis to study housing and care systems for older Americans. Today Louis speaks, writes and consults on Universal Design and Aging in Place for developers, builders, health professionals, communities and wide ranging business interests.

Joop Koopman is a multilingual writer, marketing and publishing professional with significant experience developing editorial content and marketing materials across multimedia channels and formats for institutional, corporate and non-profit clients. His expertise spans full range of media, including print, television and digital. Joop served as senior marketing, sales, research and editorial liaison for Plus Magazine, the leading magazine serving the 50 year-old+ audience in the Netherlands and other European countries. He also provided public television network executives and programmers in the Netherlands with advance U.S. market analysis on drama and comedy programming under development.

WEBSITES

Joop Koopman: http://www.linkedin.com/pub/joop-koopman/1/537/509

Louis Tenenbaum:  http://www.louistenenbaum.com/