Generation Reinvention 55: Boomers, Public Television and Next Avenue

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Next Avenue is a new national pubic media website that launched May 15, 2012 by PBS stations across America. It is focused on America’s growing 50+ population.

Next Avenue provides information and perspectives with articles and blogs written by staff journalists and expert contributors; curated content from government and nonprofit agencies and commercial media sources; video from PBS stations and independent producers; and community discussions in which users connect and share stories.

Next Avenue topic areas include:

• Health & Wellness
• Money & Security
• Caregiving
• Work & Purpose
• Living & Learning

Next Avenue is targeting people who are starting to think about or are living what the producers call “adult part 2”—a new lifestage being largely defined by the Boomer population, the 80 million Americans born from 1946 to 1964 who are living longer and living their “older” years differently than generations before them.

There are 73 PBS stations that have signed on as Next Avenue affiliates, which will provide important local information to their markets. The CEO of one of the PBS affiliates is with me today.

My guest is Doug Price, who became president and chief executive officer of Rocky Mountain PBS in January 2009 and elected to the board of directors of the Public Television Major Markets Group.

Prior to that, he had a successful career in banking with FirstBank Holding Company of Colorado. A 1978 graduate of the University of Colorado, he became president of the FirstBank of Boulder in 1982. He was promoted to president of FirstBank of Denver in 1988 and retired in 1999.

He was elected as the Chair of the Board of Trustees for Colorado Mesa University in April of 2011. Appointed by former Governor Bill Ritter, he has provided leadership on many initiatives, including the addition of the institution’s first Ph.D. program in the field of nursing.

http://www.rmpbs.org/

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