Generation Reinvention 52: The Future of Luxury Travel and the Boomer Generation

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Inspirato is a luxury destination club launched in January 2011, combining the advantages of independent luxury home rental with the personalized services and amenities of private luxury vacation clubs or resort hotels.

Inspirato membership provides access to a portfolio of multi-million dollar vacation homes that are controlled and operated through the company’s long-term lease arrangements, along with personalized service and support.

My guest is Ira Bahr, Chief Marketing Officer for Inspirato. He oversees customer acquisition, customer communications and channel marketing activities. Prior to joining Inspirato,

Ira was the CMO at DISH Network, the third largest provider of pay television in the U.S. with more than 14 million subscribers. Previously, he served as the Senior Vice President of Marketing, Alliances and Communications at Sirius Satellite Radio, where named the company after the brightest star in the night sky.

Ira began his career at BBDO, a global advertising agency, rising to the roles of Senior Vice President and Worldwide Account Director. He worked with many clients such as FedEx, Pepsi-Cola and General Electric. Ira earned a bachelor’s degree from Columbia University.

CHECK OUT HIS WEBSITE: http://inspirato.com/