5 Things “Mad Men” Can Learn From Occupy Wall Street And 3 Tips Madison Avenue Can Offer OWS In Return

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Did you know that Madison Avenue and Occupy Wall Street have a lot in common, and that there is quite a bit that each can learn from the other?

That’s what you will be hearing in this interview with Ad-Exec-Cum-Occupier David Everitt-Carlson…a former six-figure “Mad Man” sleeping at night in front of a Bank of America branch in Manhattan to show his solidarity with the Occupy Movement, showing up regularly over the past seven months at his task of painting his near-famous cardboard protest signs at various Occupation sites in the city, and then manning his laptop to consult with advertising clients.

David is a native of New York and alumni of some of the top ad agencies in the world, including Leo Burnett, The Richards Group , his own award-winning firm in Seoul, Korea, and a career in mass communications, branding and international marketing which has taken him from New York to Asia, Europe, and back again.
A survivor of both plush carpet and unforgiving sidewalk enables him to share some potentially valuable insights, which he does in this interview titled: “The 5 Things Madison Avenue Could Learn from OWS, and The 3 Tips That Madison Avenue has for Occupy.”
Exactly how might #Occupy tutor the Ad Industry? David elaborates on passion, action, commitment, permission to fail (big time), and client relations. Alternatively, OWS needs to listen carefully to three tips from Mad Ave: targeting and editing, reach and frequency, and the need to stop worrying about the problem.
Occupy solutions crafted with professional marketing skills – what a concept.

As you are listening to this interview, I wonder if you might think to yourself…as I did…if there is an agency in existence smart enough to hire this guy? Talk about being au current and providing your clients with a verified ‘Guerilla Marketer’”…

David Everitt-Carlson can be found on LinkedIn, or by way of his columns at The Morton Report on OpEd News or Cowbird.

Check out this story on Jerry Ashton’s Huffington Post blog