Generation Reinvention 50: Designing Stylish Consumer Products for a Generation Getting Older

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Pill dispensers. Water bottles. Garbage cans. Clothes hangers. Why should products that we use every day be cheap, poorly designed, low functioning and just plain ugly? Shouldn’t the things we use daily aspire to the highest standards of utility, design, and aesthetic?

Those are questions posed by this week’s guest, Assaf Wand.

His company, called Sabi, a health and wellness brand, manufactures and markets products that transform mundane daily chores – such as taking pills, taking out the trash, getting dressed, opening jars – into moments full of delight.

The company is bringing well-considered design style we associate with Bang & Olufsen, OXO, Dyson and Method to everyday products that are intrinsic to our daily lives. Assaf Wand’s company has begun this journey with an eye toward the Boomer generation, anticipating growing preferences for these products as the generation ages.

Assaf Wand is founder and CEO of Sabi. He has been a venture capitalist at Draper Fisher Jurvetson. Prior to that, he was Foris Telecom’s Vice President for Business Affairs. In the past, he has held senior roles and was part of the founding team of Arcadian Networks in NYC. Arcadian is the first broadband wireless carrier for utilities and industries with dispersed assets in rural areas.

Assaf worked in McKinsey Consulting’s New York office where he consulted Fortune 100 clients. He was a member of Intel Capital in Israel focusing on early stage investments. He holds both a BA in finance and LLB from The Interdisciplinary Center and an MBA focusing on Finance, Strategy and Economics from the University of Chicago, Graduate School of Business.

WEBSITE

www.sabi.com