Generation Reinvention 49: Boomers, Advertising and the Real Mad Men

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You may have watched AMC’s Emmy Award-winning series Mad Men and wondered: “Who were those people … really?”

This time my guests are two creative talents who worked for the legendary Doyle Dain and Bernbach, the advertising agency credited for launching the Creative Revolution of the 1960’s and 1970’s … the agency that influenced the creative direction of the Mad Men series.

They have just launched a new advertising agency with two other partners called “Senior Creative People.” This agency’s mission is to help advertisers create better ads targeting Boomers and seniors.

Don Blauweiss began his career as a graphic designer, achieving international recognition for his package designs. Then he became an advertising Art Director at Doyle Dane Bernbach where he worked on historic and legendary campaigns for Volkswagen, Coffee of Colombia, Lufthansa, Uniroyal, and Avis.

He has taught design and advertising concepts at Parsons School of Design, Pratt Institute and Cooper Union for a total of 25 years.

Chuck Schroeder also started his career in the advertising business at Doyle Dane Bernbach as a copywriter working on Alka-Seltzer, Volkswagen, Polaroid, Mobil, American Airlines, Stroh’s Beer and other accounts.

He established Schroeder Advertising in 1978. The agency has worked for The New York Stock Exchange, Fiduciary Trust International, The British Tourist Board, American Airlines, and Japan Airlines. Schroeder Advertising created Saratoga Lager, a new micro brew, and developed the positioning and formulation for the brand.

He was an advertising instructor from 1974 to 1992 at The School of Visual Arts in New York.

WEBSITE

http://www.seniorcreativepeople.com/