Generation Reinvention 48: Boomer Consumers and Age Readiness for Business

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In this episode of Generation Reinvention, we examine critical and action-oriented insights into today’s Boomer Consumer. Our conversation also explores actions that organizations need to take to become fully age ready as Boomers are turning 60 at the rate of 10,000 per day.

Matt Thornhill started the Boomer Project, a marketing research and consulting firm to help marketers gain a better understanding of Boomer consumers. Insights based on the Boomer Project’s national surveys among Boomers have earned Matt an international reputation as an authority on marketing to Boomers.

His opinions and insights are sought by media around the world, and he’s appeared on NBC Nightly News with Brian Williams, CBS Evening News, CBS Sunday Morning, CNBC, and even Panamanian TV. He’s appeared in stories on Boomers in BusinessWeek, Newsweek and US News & World Report, and newspapers such as The New York Times, The Washington Post, Los Angeles Times, Chicago Tribune and countless others.

His first book, Boomer Consumer, co-written with his business partner, John Martin, was named one of the best business marketing books the year it was published. He writes several columns on Boomers for both online and traditional media. In addition, he edits and publishes a monthly newsletter on marketing to Boomers for over 6,000 subscribers.

Matt is putting the finishing touches on his next book, entitled Age Ready. It is about the coming and unprecedented demographic age shift and what that means for all of us.

Matt spent over 20 years in the advertising business, working at national agencies Ogilvy & Mather and Ted Bates in New York, and the Martin Agency in Richmond. His client work includes Mercedes-Benz, Kraft, Marriott and Coca-Cola.

WEBSITE

www.boomerconsumer.com