The Business of Aging # 10: Reaching Boomer Women

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The tenth show, The Business of… Reaching Boomer Women, we have guest Stephen Reily, founder and CEO of VibrantNation.com the leading online community for Baby Boomer women. It is the place online where women connect and support each other on issues unique to life after 50.
Stephen Reily is an author, speaker and expert on Boomer women. He writes for MediaPost and brand channel, and has contributed to Brandweek. He is the co-author – with Carol Orsborn – of Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy; we talk about the book later in the show.
He consults with companies like Brown-Forman, Campbell Soup and General Motors on the power of the 50+ women as a consumer and has spoken at the Consumer Electronics Show, the National Retail Federation, Marketing to Women – also known as M2W, and the American Society of Aging. Stephen launched VibrantNation.com after researching the lack of media focused on women over the age of 50.