Generation Reinvention 43: Boomers and the Future of Healthcare, Aging and Marketing

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John Zweig is Chairman, Healthcare and Specialist Communications for WPP, the world leader in marketing communication services, with more than $14 billion in annual sales and 153,000 employees worldwide. His role is to develop the Group’s capabilities and coordinate client services on behalf of WPP’s firms specialized by discipline, audience and industry. With a particular emphasis on healthcare clients, John provides access to these resources and capabilities around the world.

Prior to becoming CEO of WPP’s Branding & Identity, Healthcare and Specialist Communications Businesses, John was President of Thomas Ferguson Associates and founded CommonHealth in 1992; during the ten-year course of his leadership, he helped build the agency into the largest and most respected integrated marketing firms of its type.

His prior experience was at Procter & Gamble where he was product and category manager for a variety of consumer health and packaged goods brands. Earlier in his career, he was partner at the Waymaker Institute, a management consulting firm specializing in organizational behavior and corporate mission research and development.

He served with distinction in a combatant role in Vietnam and, later, in other Asian countries as a Race Relations Educational Specialist for the U.S. Navy; he attended both Washington University and the University of the State of New York. Prior to entering business, John was a professional jazz guitarist and studio musician, having performed on national television and radio commercials.

John’s board service includes the International Leadership Center on longevity and productive aging, an affiliate of Mount Sinai School of Medicine in New York.  He has been a regular keynote speaker at New York Times Foundation seminars and authored the “Maturing of Marketing,” part of Twentieth Century Foundation’s book series. Zweig is also board member of The Far Brook School in Short Hills, New Jersey, and served as a trustee for The National Council of the Lewis & Clark Bicentennial.

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