Generation Reinvention Show # 6: Boomers to Zoomers, the Future of Aging in Canada

On September 13, 2011

In Canada, 15.5 million adults are 50 and older. Zoomers, “Boomers with Zip,” earn 51 percent of household income and control 60 to 80 percent of all consumer spending. Canada is creating new models for aging, and at the center of this revolution is a media empire called ZoomerMedia.

David Cravit is the Executive Vice President and possesses over 30 years’ experience in advertising, marketing and consulting in Canada and the US.

Previous to working with ZoomerMedia, David was a partner in Saffer Cravit & Freedman Advertising, which he helped take from start-up to over $150 million in annual billings. After selling his interest, he worked as an independent consultant to other advertising agencies in Canada and the US, before joining ZoomerMedia in 2005.

Over the years, David has participated at the most senior levels in the creation and placement of over $5 billion worth of media advertising. His industry experience includes mass merchandising, specialty retailing, health care, technology, automotive, travel and hospitality, financial services, real estate, consumer products, and public policy.

David’s book, The New Old, details how the Baby Boomers are completely reinventing the process of aging — and the implications for companies, government, and society as a whole.