Generation Reinvention # 13:Age Branding, Cognitive Fitness and the Future of Retirement Housing

On February 7, 2011

The special guest for this program is a consultant, speaker and respected expert on marketing to older consumers, senior living culture change, and brain fitness. He has served clients in 49 states; educated and entertained thousands; and conducted focus groups for and consulted with a wide variety of businesses, corporations, nonprofit organizations, associations and government agencies.

In 1981, Dick Ambrosius formed one of the first consulting firms to specialize in marketing to middle age and older adults. This led to his selection as Entrepreneur of the Year in 1997 by Entrepreneur Magazine.

In 1980, he was appointed by President Ronald Reagan as the youngest member of the National Advisory Committee to the 1981 White House Conference on Aging, which he attended as a delegate and keynote speaker. In 2004, he was appointed as a delegate-at- large for the 2005 White House Conference on Aging

He serves as Vice President of Outreach and Group Programs for NeoCORTA Inc., which offers scientifically-designed assessments for future brain fitness and provides users with a road map to maintain or improve their future cognitive health. He is also cofounder with author David Wolfe of a think tank focused on business, marketing and aging called The Society.

PLS VISIT DICK AMBROSIUS WEBSITE

http://www.positiveaging.com/

http://mrpositive.typepad.com/my_weblog/