One Click Society # 4: Direct Response 2.0: Using Social Media To (Gasp) Increase ROI

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After launching, building and selling two brick and mortar businesses, recovering SEC/mega-firm lawyer Jonathan Fields has spent his recent past immersed in two worlds that seem to constantly battle for the title of “Nuttiest Pursuit,” social media and writing books.  He blogs on entrepreneurship, marketing and lifestyles at JonathanFields.com <http://JonathanFields.com/> , his last book, Career Renegade, was published in 2009 by Random House to wide acclaim and his next book on the mindset that fuels the large-scale creative endeavors is due out from Portfolio in 2011.

He’s also a regular on the social media/marketing conference speaking circuits. But, frankly, none of that impresses his daughter and wife a whole lot, who just like the fact that he’s there to dance around the living room on an “as-needed” basis these days.

The Truth About Social Media Marketing Revealed…

The bridge between Internet Marketing and Social Media Marketing ·       Is social media marketing “direct response 2.0”?·       How social media is turning the traditional sales funnel on it’s head?  ·       Step-by Step Comparison between really good direct response and revenue-driven social media·       Real example, online and offline, that are doing this really well ·       Should businesses who focus direct response switch to social media marketing?